The average lifetime risk of women developing breast cancer is ONE in EIGHT (12% of women). About 300,000 cases of breast cancer are diagnosed each year in the USA of which about 85% are successfully treated.

Sadly, breast cancer is the most common form of cancer (after skin cancer), and despite progress in treatments, over 40,000 women in the U.S. die from the disease each year.

Think Pink is the perfect way to show your support for women, and the ongoing research into breast cancer prevention and treatment.

There have been significant advances in ‘late-stage’ treatments but the best opportunity to combat breast cancer is early detection.

ACA compliant health insurance covers the total cost of screening mammograms (including dependents up to the age of 26).

If a ‘screening’ mammogram reveals an abnormality your physician may suggest a more detailed ‘diagnostic ’mammogram.

The diagnostic investigation may entail x-rays or a biopsy. In most cases the result is negative.  BUT early indications are your opportunity to access early treatment.

Not all health insurance policies cover the cost of ‘diagnostic’ assessments. The TrueCoverage team can help you find the best health insurance plan for you.

Use ACA open enrollment (November 1st -December 15th) to make sure that you and your family are eligible for your 2020 and 2021 screenings.

Think pink. We do!


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