When considering a career as a health insurance agent or broker, you must decide whether to become an independent or a captive agent. Both have their advantages.
Agents in captivity
It is possible that you know someone who works for State Farm, Geico, or Allstate as a captive agent. A captive insurance company typically offers a base salary, benefits, and office space. You may also be able to set up your own office, subject to corporate policies.
In addition, your employer may provide marketing support for its insurance products and services. You will not have to spend as much time developing your own marketing campaign if the carrier or agency already has a marketing plan and sales promotion campaign for all affiliated agents.
Agents who work independently
You often have more freedom as an independent agent. Independent sales reps can work from home, in the corner coffee shop, or anywhere else they choose. In addition to choosing your own hours, you can offer coverage from multiple carriers. Also, you can influence the branding and marketing of your company more.
Make the right choice for you.
As an independent agent or a captive agent, you can earn a good income, choose where and when to work, and collaborate with a variety of people. Both career paths offer great opportunities.
You get to help your clients choose coverage that meets their individual, family, or employee’s health care needs.